phases
CREATIVE DIRECTION | DESIGN | PHOTOGRAPHY
I worked alongside PHASES’ internal marketing team to refine its mission, reimagined brand imagery, and developed an informative, dry-humor brand voice, solidifying its standing as an approachable, premium cannabis brand.
refreshed brand imagery
Revamped PHASES’ brand imagery with playful yet deliberate prop styling that would allow the flower to shine while communicating the desired effects more directly.
voice & tone
I guided PHASES towards a direct yet approachable voice, using dry humor and a "less bullshit" attitude to communicate informatively and project our authority in cultivation, consequently fostering a relatable and authentic brand identity.
CONDOMS FOR WEHO PRIDE ACTIVATION, 2022
brand development
PHASES, a budding cannabis brand, had attractive visuals but lacked a clear mission and values at its social media launch in 2020. Collaborating in-house, we carved out PHASES' mission, values, and brand positioning, effectively defining it as an accessible premium brand that resonates with a diverse audience, from cannabis novices to connoisseurs.